Content & Creation
Content builds relationships. Relationships are build on trust. Trust drives revenue.
Content is anything that adds value to the reader’s life. Creating solid content, that adds value to your brand can be quite challenging. Our goal is to trigger and inspire the targeted audience.
We map your customer journey and create dynamic creatives providing you with all the insights on the traffic behavior. We determine what drives conversion and which content has the most impact. We gather all this data and will fully use it to your advantage. These dynamic creatives allow us to easily push the right content on the right target audience.
We constantly keep improving through trial and error: we keep testing and collecting enough data to ensure we create the most optimal output. When needed we change the content to push the performance. As well as constantly monitoring if the content matches your brand. Co-creation is key.
In order to build a sustainable relationship with your community as a brand, it is key to stay in touch on a regular basis. We proactively support you and your social team to build a content calendar for your social media. In addition we’ll make sure that the calendar is filled with great content for your brand to share.
If you create great content, it will make people click. Where you take these people is key in order to make the content perform. We are a fan of dedicated landing pages: a landing page facilitates testing, consolidates useful data of the behavior and eventually learns us more about the incentive of your target audience. We work according to the principles of Cialdini when we setup these landing pages.